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Consumer Products Brand Management, Brand Strategy, Marketing and Creative.

A Visual Storyteller and a Brand Strategist.

An Inspired Leader and Team Builder.

An Entrepreneur.

Cynthia Matthews von Berg is a respected, innovative leader with over 15 years of experience engaging consumer products brands with strategic insight and creative, consistent branding and marketing including SEO, licensing, and affiliate marketing.

Experienced in the toy, gift, travel, and specialty food industries with a proven record of maximizing brand assets, increasing revenue, and positioning brands for growth. She received her undergraduate degree from Yale University and her Master’s from Pratt Institute.

  • Over 15 years experience in brand strategy, creative direction, brand management and licensing for consumer products brands.

  • Increased sales by over 30% in three years by diversifying price points, expanding the product mix, and increasing the international viability of this wholesale toy, gift, and stationery brand.

  • Re-platform of specialty food e-commerce website with new responsive design resulted in 85% increase in sales via the web channel.

  • Launched and optimized e-commerce brand on Facebook, Twitter, Pinterest, and Instagram. Initiated and managed Google Shopping and Amazon selling programs.

  • Earned prestigious industry awards, including Oppenheim Best Toy Awards, Dr. Toy Best Children’s Products, and the National Parenting Center Seal of Approval.

 
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